This book focuses on my conversation with Gregory Crous is the CEO of Swiss-based H3RO3S AG. H3RO3S is a real-life blockchain gaming platform that aims to provide fun and income to people across the world. Gregory has come to understand that connecting with your target audience is the major ingredient to being a successful business. Gregory has had the opportunity to present the H3RO3S idea to Theresa May at the World Economic Forum in Davos Switzerland and she loved it. Gregory holds a BA in International Relations from Queen Mary University, London UK.